1. You’re putting in the effort to drive traffic, but it’s not turning into leads or sales.
2. People visit your site, but they leave without taking action.
3. You get customers once, but they don’t return, making it hard to scale.

New customers and clients
Increased response rates and great ROI
And skyrocketing profits

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.

In this book, you'll learn how to develop a robust digital marketing strategy even if technology intimidates you; increase your online presence; attract and keep loyal customers; leverage social media networks, websites, blogs, and search engines effectively; and stay ahead of your competitors in the ever-evolving digital world.
Written specifically for entrepreneurs, small business owners, and marketers who may not realize the power of a well-executed digital strategy, this entertaining and informative must-read guide provides a choice approach to traditional marketing methods.
Discover more side benefits such as understanding your customer's behavior online, improving your brand's visibility, and ultimately driving more sales.
Written in a positive simple style that anyone can understand. This book promises to demystify the complex world of digital marketing and equip you with strategies that will keep your business thriving in the digital age.

1. Digital marketing basics and fundamentals
2. How to create a content marketing framework
3. Critical components of social media marketing
4. Key metrics for digital marketing success